Social media is a growing platform for businesses to thrive, grow, popularize, increase customer awareness, and is also a way to connect and build business contacts. This is social media on the business front. No matter what kind of business owned or how big it is, CEOs across all forms of businesses have started using social media to popularize and interact with their customers. And these CEOs have made the best use of it.
Richard Branson: The CEO of virgin group is the biggest user of social media, having the highest number i.e. 4.5 million followers on twitter. He has over 2 million followers on LinkedIn. The consummate social CEO is followed for his inspiring leadership and posts on latest business developments, charity initiatives and also simple light jokes and fun. When he was asked how he has the time to tweet, his reply was “How do they not find the time, I wonder? Social media is a terrific way to connect with our customers.”
Anand Mahindra: The only Indian CEO on the top ten lists of CEOs on social media has 1.26 million followers on twitter. He is yet to join the LinkedIn social group. His account is one of the liveliest ones with posts of emerging businesses and ventures. He is the one the richest Indian business men, yet makes time and takes the opportunity to connect with his customers. He is known to have thrown open for public use, a Smartphone application for emergency help, post the Delhi rape case.
Richard Branson: The CEO of virgin group is the biggest user of social media, having the highest number i.e. 4.5 million followers on twitter. He has over 2 million followers on LinkedIn. The consummate social CEO is followed for his inspiring leadership and posts on latest business developments, charity initiatives and also simple light jokes and fun. When he was asked how he has the time to tweet, his reply was “How do they not find the time, I wonder? Social media is a terrific way to connect with our customers.”Anand Mahindra: The only Indian CEO on the top ten lists of CEOs on social media has 1.26 million followers on twitter. He is yet to join the LinkedIn social group. His account is one of the liveliest ones with posts of emerging businesses and ventures. He is the one the richest Indian business men, yet makes time and takes the opportunity to connect with his customers. He is known to have thrown open for public use, a Smartphone application for emergency help, post the Delhi rape case.
Marissa Mayer: The CEO of Yahoo is the only lady to feature in the top ten lists. She is deemed as a very unpopular CEO. Hasn’t made much of a headline for any reason but is known to be very good with visual, multimedia and videos. She has over 612000 followers on twitter and runs a blog that is so captivating that people are advised to not read it while at work.
Jeff Weiner: The proud CEO and owner of one of the largest and fastest growing social media house, LinkedIn has been an example with his activeness on the social site. He is an ex- yahoo executive, who won the 2012’s executive of the year award. He has more followers on LinkedIn with over 1.4 million people as to the number of followers on twitter. He is considered as one of the most thoughtful leaders of this generation and is focused on tech recruitment and social media relationship.
Eric Schmidt: The CEO of Google is also seen to have made good use of the social media, which comes to no surprise as Google is one of the leading giants of social media. He once famously tweeted “we know where you are, we know where you’ve been, we can more or less know what you are thinking.” He has over 832000 followers on twitter, but is yet to use LinkedIn. He is followed for his posts on innovating future technologies and digital gadgets, which is not a surprise at all from the manager of one the leading innovating company in the world.
Marc Benioff: He is the founder, chairman and CEO of Salesforce.com who is known for his posts not on business and technology but a more humorous, fun and interesting anecdotes. He has 108,683 followers on twitter. His posts sets him apart from the rest of the CEOs on the list who are more inclined to post business related updates. He is yet to connect to people n LinkedIn.
Rupert Murdoch: The Media Baron and the king of traditional media has adapted very well to modern social media with the same finesse. His is one man who has been on the receiving end of media wrath but no less has he unleashed enough wraths himself. He has 509,349 followers on twitter for his tweets on politics and media. He revolutionized media so much so that media has become a tool to tear down or build governments, in the past and in the present as well.
Elon Musk: He is the chairman/CEO of Tesla Motors. He is a man who has voiced support for green technologies in the world and is making it happen at Tesla. He tweets a lot on future motoring, space travels and bringing to light high science that can be commercialized. He has 755,904 followers on twitter. He, along with his company is making green technologies possible in the motoring world.
eff Immelt: The CEO of GE company is the tenth most popular social media user when it comes to CEOs on social media. He uses this medium entirely to connect with his customers which according to him is the holy grail of business when man and machine can come together as one to marry real time customer and performance data. He has 22,229 followers on twitter but has higher number of followers on LinkedIn with 120,486 followers.
Kaifu Lee: Lee is a computer scientist and an IT venture capitalist, who was apparently banned from his social sites in China by his government for writing against them. This didn’t stop him as he invited his 1.1 million followers to follow him on Twitter. The only problem with his tweets is that they are always in Chinese that followers from outside China have a difficulty understanding his posts.
The reasons for the use of social media expands everyday where some of them being good and other reason for destructive purposes. The whole idea of social media being for the common man is no longer the mantra as business power houses and their drivers are realizing that to get to the common man, who is responsible for their growth and develop a closer knit relationship is what will keep businesses running. This adaptation is for so many reasons, from understanding their customer’s needs, behavior, business plan modules and audience target, just to name a few. This is why more CEOs are adopting to use social media.
Jeff Weiner: The proud CEO and owner of one of the largest and fastest growing social media house, LinkedIn has been an example with his activeness on the social site. He is an ex- yahoo executive, who won the 2012’s executive of the year award. He has more followers on LinkedIn with over 1.4 million people as to the number of followers on twitter. He is considered as one of the most thoughtful leaders of this generation and is focused on tech recruitment and social media relationship.Eric Schmidt: The CEO of Google is also seen to have made good use of the social media, which comes to no surprise as Google is one of the leading giants of social media. He once famously tweeted “we know where you are, we know where you’ve been, we can more or less know what you are thinking.” He has over 832000 followers on twitter, but is yet to use LinkedIn. He is followed for his posts on innovating future technologies and digital gadgets, which is not a surprise at all from the manager of one the leading innovating company in the world.
Marc Benioff: He is the founder, chairman and CEO of Salesforce.com who is known for his posts not on business and technology but a more humorous, fun and interesting anecdotes. He has 108,683 followers on twitter. His posts sets him apart from the rest of the CEOs on the list who are more inclined to post business related updates. He is yet to connect to people n LinkedIn.
Rupert Murdoch: The Media Baron and the king of traditional media has adapted very well to modern social media with the same finesse. His is one man who has been on the receiving end of media wrath but no less has he unleashed enough wraths himself. He has 509,349 followers on twitter for his tweets on politics and media. He revolutionized media so much so that media has become a tool to tear down or build governments, in the past and in the present as well.Elon Musk: He is the chairman/CEO of Tesla Motors. He is a man who has voiced support for green technologies in the world and is making it happen at Tesla. He tweets a lot on future motoring, space travels and bringing to light high science that can be commercialized. He has 755,904 followers on twitter. He, along with his company is making green technologies possible in the motoring world.
eff Immelt: The CEO of GE company is the tenth most popular social media user when it comes to CEOs on social media. He uses this medium entirely to connect with his customers which according to him is the holy grail of business when man and machine can come together as one to marry real time customer and performance data. He has 22,229 followers on twitter but has higher number of followers on LinkedIn with 120,486 followers.
Kaifu Lee: Lee is a computer scientist and an IT venture capitalist, who was apparently banned from his social sites in China by his government for writing against them. This didn’t stop him as he invited his 1.1 million followers to follow him on Twitter. The only problem with his tweets is that they are always in Chinese that followers from outside China have a difficulty understanding his posts. The reasons for the use of social media expands everyday where some of them being good and other reason for destructive purposes. The whole idea of social media being for the common man is no longer the mantra as business power houses and their drivers are realizing that to get to the common man, who is responsible for their growth and develop a closer knit relationship is what will keep businesses running. This adaptation is for so many reasons, from understanding their customer’s needs, behavior, business plan modules and audience target, just to name a few. This is why more CEOs are adopting to use social media.
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